VEGAS (April 8, 2019) - The Vegas Golden Knights are encouraging fans and local businesses to "Knight Up" for the 2019 Stanley Cup Playoffs by wearing their jerseys and creatively displaying gear and signage all throughout the Golden Knights playoff run.
"Whether it be through jerseys, home-made jackets, Elvis costumes, Golden Knights-themed outfits or signage around town, the creativity our community has demonstrated to support our team has been remarkable," said Vegas Golden Knights Chief Marketing Officer Brian Killingsworth. "This playoff season, we are excited for fans and businesses alike to elevate their passion even further. We can't wait to see the entire city of Las Vegas 'Knight Up' for our Stanley Cup Playoff run."
Last season, local partners, businesses and iconic city landmarks creatively activated around the playoffs in impactful ways, including Lady Liberty donning a 28-foot tall VGK jersey and the Bellagio creating a 90-pound sculpture of Marc-Andre Fleury made out of chocolate. Additionally, VGK signage was displayed on window fronts of businesses all across town.
This season, Credit One Bank has already installed a Knight Up exterior sign that features Deryk Engelland.
Vegas Encourages Fans & Local Businesses to Knight Up for Playoffs
